Foundations of Social and Sustainability Marketing
10 questions · Business & Management. Review key concepts before taking the quiz
10 questions~5 min
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1
Which of the following best captures the primary goal of social marketing?
2
A city wants to reduce single‑use plastic bag consumption. Which marketing orientation most directly addresses the barrier that reusable bags are perceived as less convenient?
3
Which statement distinguishes sustainability marketing from social marketing?
4
In the four social‑marketing orientations, which one emphasizes understanding the audience’s everyday reality and motivations?
5
A university introduces a refill station for water bottles but students still waste food in the cafeteria. Which orientation should be applied to understand this discrepancy?
6
Which of the following is NOT a pillar of the Triple Bottom Line approach?
7
A public‑health campaign aims to increase vaccination rates by making appointments easier and offering small incentives. Which key idea of social marketing does this illustrate?
8
Which orientation would best guide a campaign that uses a gamified app to encourage walking instead of driving?
9
Why might a reusable water bottle be perceived as less attractive than a disposable one, according to the four orientations framework?
10
Which misconception about social marketing is directly contradicted by the definition that behaviour change must be voluntary?
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