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quiz Business & Management · 10 questions

Foundations of Social and Sustainability Marketing

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1

Which of the following best captures the primary goal of social marketing?

2

A city wants to reduce single‑use plastic bag consumption. Which marketing orientation most directly addresses the barrier that reusable bags are perceived as less convenient?

3

Which statement distinguishes sustainability marketing from social marketing?

4

In the four social‑marketing orientations, which one emphasizes understanding the audience’s everyday reality and motivations?

5

A university introduces a refill station for water bottles but students still waste food in the cafeteria. Which orientation should be applied to understand this discrepancy?

6

Which of the following is NOT a pillar of the Triple Bottom Line approach?

7

A public‑health campaign aims to increase vaccination rates by making appointments easier and offering small incentives. Which key idea of social marketing does this illustrate?

8

Which orientation would best guide a campaign that uses a gamified app to encourage walking instead of driving?

9

Why might a reusable water bottle be perceived as less attractive than a disposable one, according to the four orientations framework?

10

Which misconception about social marketing is directly contradicted by the definition that behaviour change must be voluntary?

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